Services, MvE

What it costs.
And what you get.

Six ways to work, in the order people usually need them. Fixed fees, defined scope, no proposal cycle and no discovery phase billed by the hour. Most engagements begin with the free diagnostic and go from there.

Start here, free

Four ways to work out whether any of this is for you, before you speak to me. No call required, and no obligation to book one.

The Eight-Point Brand Diagnostic

Eight questions that find the actual constraint. Scores eight fundamentals — positioning, audience, architecture, proof, pricing, channel, message and momentum — and tells you which one is costing you the most.

Two minutes · Free The Eight

The weekly letter. Eight things worth your attention on brand, growth and taste, from someone who has done the work across six cities and eight industries. Written, not curated.

Weekly · from September The Vision-to-Structure Map

One page. The five layers between what you believe and what your customer experiences, and the question to ask at each one. The framework behind every engagement below.

Download · Free The Positioning One-Pager

The template version of the Pressure-Test. Six fields, one page. If you cannot fill it in without hedging, you have found your problem.

Download · Free

01 · Structure Review

Clarify what is actually limiting the business. Focused diagnostic work — you leave with a named constraint, the key decisions and a plan. Best when the constraint is unclear.

01 · Structure Review

The Strategy Sprint

Two weeks. Fixed fee. You end knowing exactly what to do first.

Who it's for

Companies where marketing is busy but the numbers have stopped moving.

A concentrated diagnostic and roadmap. I review what you have, interview the people who know, find the constraint, and hand back a prioritised 90-day plan. No proposal cycle, no discovery phase billed by the hour, no ambiguity about scope.

  • Kick-off session and stakeholder interviews
  • Full review of positioning, channels and funnel
  • A written diagnostic naming the constraint
  • A prioritised 90-day roadmap
  • 90-minute delivery session with your team
  • One follow-up check-in at 30 days
Timeframe2 weeks
Investment£4,500
A lighter way in

Positioning Pressure-Test

Ninety minutes. Your positioning either survives a hostile question, or it doesn't.

Who it's for

Founders about to launch, raise, rebrand or enter a new market — not yet ready for the full Sprint.

We take the positioning you have and put it under real pressure — the questions an investor, a competitor or a sceptical customer would ask. You leave knowing whether it holds, where it bends, and what to say instead.

  • 90-minute session, online
  • Pre-session review of your current materials
  • A rewritten positioning statement you can actually use
  • A two-page written summary within 48 hours
Timeframe90 minutes
Investment£450

02 · Strategic Build

Design and build the structure the next chapter requires. Hands-on work, one person holding the thread across strategy and execution. Best when you already know the decision and need it built.

02.1 · Strategic Build

Brand Architecture Review

Three products, four sub-brands and no system. This is how that gets resolved.

Who it's for

Companies whose portfolio has grown faster than its structure.

House of brands or branded house — and everything between. I map what you have, test it against how customers actually navigate it, and recommend what to consolidate, what to separate, what to rename and what to retire. Then I document it so it survives the next hire.

  • Full portfolio and naming audit
  • Customer navigation and comprehension review
  • Recommended architecture, with rationale
  • Naming system and conventions
  • Migration sequence and internal comms plan
  • Documentation your team will actually open
Timeframe3 weeks
Investment£6,500
02.2 · Strategic Build · The flagship

Market Entry Review

Your brand works here. The question is whether it works there — and what has to change first.

Who it's for

Companies entering a new country, region or category.

This is the work I am called for most often, and the reason clients choose me over a domestic consultancy. Positioning, pricing, tone, naming, visual language and proof all behave differently across borders. Some of it travels intact. Some of it quietly stops working and nobody tells you why.

  • Market and competitive landscape read
  • Positioning translation — what holds, what breaks
  • Pricing and tier structure for the market
  • Naming, tone and visual language assessment
  • Local proof and partnership requirements
  • Entry sequence with go / no-go checkpoints
Timeframe3 weeks
Investment£7,500
Early-stage strand

Foundations

Five sessions from idea to launch-ready — built with you, not delivered at you.

Who it's for

Pre-scale founders whose company is younger than the problems above — priced for the stage, outside the ladder.

A structured programme covering positioning, audience, brand architecture, identity brief and go-to-market sequence. You finish with a foundation you understand well enough to defend, and a brief good enough to hand to a designer or an agency without being taken advantage of.

  • 5 × 90-minute working sessions
  • Positioning and audience definition
  • Brand architecture and naming structure
  • A designer-ready identity brief
  • A 90-day go-to-market sequence
  • Written documentation throughout
Timeframe6 weeks
Investment£2,400

03 · Advisory Seat

Senior judgement, close to the business, over time. A limited number of seats at any one time.

03.1 · Advisory Seat

Fractional CMO

Senior marketing leadership, two to three days a month, without the hire.

Who it's for

Companies that need a CMO's judgement but not a CMO's headcount.

I take ownership of the marketing function: strategy, the plan, the budget, the team, the agencies and the numbers. I sit in your leadership meetings and answer for the results. Six-month minimum, because meaningful change in a marketing function does not happen in less.

  • Marketing strategy and annual plan
  • Budget ownership and allocation
  • Team structure, hiring briefs and mentoring
  • Agency and supplier selection and management
  • Leadership and board reporting
  • Two to three days a month, on site or remote
Timeframe6 months minimum
InvestmentFrom £8,000 / month

What actually lands in your inbox

Every engagement above ends in documents, not a conversation you have to remember. This is what they look like.

Every engagement

The written diagnostic

Eight to twelve pages. The constraint named in one sentence on page one, then the evidence for it. No executive summary that hedges — if I am wrong you should be able to tell by the second page.

Sprint · Market Entry

The 90-day roadmap

One page. Three phases, the sequence, the owner of each move and the checkpoint that tells you it worked. Prioritised, so the first thing is genuinely the first thing.

Foundations · Architecture

The system documentation

Positioning, audience, naming conventions and the architecture, written so your next hire can read it without you in the room. Handed over in a format your team can edit.

Every engagement

The recording and the notes

Every working session recorded and summarised. You are not paying me to be the only person who remembers what we decided.

Want to see a real one before you commit? Ask, and I will send an anonymised diagnostic from a past engagement. Request a sample →

Choose by what the moment requires

If you are unsure, take the diagnostic. It exists to answer exactly this.

Structure Review Strategic Build Advisory Seat
Best forAn unclear constraintA consequential buildOngoing leadership needs
InvolvementFocusedHands-onEmbedded advisory
Typical lengthTwo weeksThree weeks6+ months
Investment£4,500, fixedFrom £6,500From £8,000 / month
Main outcomeClarity and prioritiesA built strategic systemBetter decisions over time
The Table of Eight A private dinner. Eight seats. One city. One question.

Founders, brand directors, gallerists, hoteliers and investors around one table. Not a panel, not a networking evening — a dinner where eight interesting people discuss one thing properly. I host, I set the question, and I keep the conversation honest. Phones face down. One conversation. Nobody sells anything.

Quarterly · London, then abroad Eight seats, by application Private dining room, three hours
Apply for a seat →
Begin here · free

The Eight-Point Brand Diagnostic

Eight questions that find the actual constraint. You get a score out of forty, a written read on your weakest fundamental, and a recommended first move.

Take the diagnostic →

Free. Two minutes. No call required.

A limited number of engagements at any time  ·  Enquire →

Fees are fixed per engagement, quoted in pounds sterling, and reviewed annually. Where a fee says "from," the variable is scope — agreed in writing before we start, never during. International clients are invoiced in GBP; USD, CAD or SGD equivalents can be arranged at the exchange rate on the invoice date. A preferred rate applies to a small number of engagements each year — founding clients, multi-engagement work, and ventures I choose to back. It is offered, not negotiated.